Learn about our CEO Ed Vaccaro
Ed grew up in northern California during the 70’s. Both of Ed’s parents were in the flower business while his uncle was in the plant business. His relationship with his family and those businesses influenced the direction Ed would be going in life. From early childhood, he was noted as being a keen animal lover. Animals would always be part of Ed’s life, and even though he spent much of his time playing multiple sports, he was also a member of the famed animal husbandry organization 4-H. In 1979 Ed graduated from De La Salle High School in Concord, California.
He decided in the 80’s to go into the solar business and attended school at Maricopa Tech in Phoenix, Arizona, studying hydroponic and solar. He worked in the solar industry for a period of time until the tax credits were no longer available for businesses and homeowners. He then decided to go back to his roots and launched his own plant business. Within a short time after he started this new business he won accounts with the large grocery store chains: Raley’s and Smith foods. He also opened a store in the San Francisco Flower Market. As well, Ed supplied hundreds of flower shops in locations throughout California and Nevada.
As the 80’s came to a close Ed sold his business to another grower who wanted and needed the distribution Ed had established. Ed discovered he not only enjoyed product development and process, but he also loved sales. He was offered a job as a loan officer at Bank of America in 1991. By 1996 he was promoted to SVP Regional Manager for Northern California and Hawaii. This position continued until 2001 when Ed was recruited to JPMorgan Chase as SVP Regional Manager. Ed continued to work in the mortgage business where he ended up at Banc of California serving as the Regional VP and running the North West Region.